Specializing in creating captivating content for the pet and animal care industry, I provide tailored copywriting services and content marketing strategies that assist companies in achieving their business goals and attracting ideal clients through engaging, informative, and sales-focused material.
"Pleasant Pets Boutique"
A local pet boutique selling high quality pet products such as gourmet treats and specialty food, stylish beds and furniture, fashionable collars, leashes, and harnesses, unique toys and enrichment activities.
This is a year old, small business that’s steadily growing its customer base.
Their IG page doesn't drive as much traffic to their website or storefront as they’d like.
Posts aren’t getting much engagement and they have a low follower count in comparison to other local pet shops.
Traffic to their website has decreased along with a decrease in online sales.
To get people excited about their store and its products!
Grow more followers and increase post engagement by receiving more likes, comments, and shares. This will boost website traffic as well as make people want to check out the store.
Who’s the target audience?
Affluent pet owners who value good quality, trendy, personalized items for their pets. They also prefer supporting local businesses over larger franchises.
Begin posting daily!
I created 30 individual posts written for the target audience to be used over the span of one month. I will also offer additional copy options to increase engagement, such as curated captions and headlines to post on their story and reels.
Each post will showcase a main topic: products, services, events, pets, customers…
This post was written to get people excited again about the store! (Who doesn’t love a party with dogs, discounts, and snacks?) It should bring in lots of curious customers and their pets, which means more store recognition and increased sales.
"Pleasant Pets Boutique"
A local pet boutique selling high quality pet products such as gourmet treats and specialty food, stylish beds and furniture, fashionable collars, leashes, and harnesses, unique toys and enrichment activities, fashionable collars, leashes, and harnesses, unique toys and enrichment activities.
This is a year old, small business that’s steadily growing its customer base.
They feel their IG page doesn't drive as much traffic to their website or storefront as they’d like.
They want their page to be more discoverable when people are searching for local pet boutiques.
They also would like to improve their overall branding.
To increase engagement on the company's IG page in order to gain new customers and keep loyal ones.
Encourage users to interact with the page, making them want to visit their website or check out the store.
Establish the company’s brand clearly.
Optimize the page to successfully market their brand to a broader audience.
Who’s the target audience?
Affluent pet owners who value good quality, trendy, personalized items for their pets.
They also prefer supporting local businesses over larger franchises.
Use a tone that speaks to the target audience.
Bio must have 3, “juicy” & easy to skim bullet points.
Highlight what makes Pleasant Pets Boutique unique & credible.
Use industry keywords making the page more discoverable in searches.
Include a call to action that matches the objective.
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