Specializing in crafting captivating content for the pet and animal care industry, I provide tailored copywriting services that assist companies in achieving their business goals and attracting ideal clients through engaging, informative, and sales-focused material.
“Au Natural Pet”
A family run online e-commerce shop that sells natural pet products.
The client has not yet established their email marketing strategy. They have a few ideas of what they’re interested in, but need help figuring out which ones will be the most effective.
Online orders are steady but would like to see the number improve.
Determine the most effective type of emails for a small online business looking to grow in numbers, but keep the family owned vibe.
Expand and maintain a dedicated customer following.
Increase online order sales.
Who’s the target audience?
Pet owners that value natural ingredients for their pets.
Health conscious pet owners.
People who strictly shop at small businesses.
Start with welcome emails to gain loyal customers by keeping them on the email list.
Include a coupon code to incentivize customers to purchase products they may not have bought if they didn’t have a discount.
Create an email schedule to follow each day with 30 pre-written emails.
“Happy Stays Boarding”
A dog boarding facility known for its clean rooms, experienced staff, and amenities.
Effectively communicating the excitement and benefits of the new water park feature to current and potential customers, ensuring they understand its value and are motivated to book boarding stays incorporating this new offering.
To successfully launch and promote the new water park feature through targeted email marketing campaigns, increasing bookings and revenue from pet owners seeking enhanced boarding experiences for their pets.
Who’s the target audience?
Pet parents with dogs that love to play in the water.
Anxious pet parents hesitant to leave their dogs at a boarder.
Pet parents that want to spoil their pets/make sure they have a great time while their humans are away.
Develop a series of promotional emails highlighting the significance of the water park's grand opening.
Include all the features and benefits the park has to offer for the customer’s dogs.
Make it easy to book a stay with just a few clicks.
Visualize It: The copy in action.
"Pleasant Pets Boutique"
A local pet boutique selling high quality pet products such as gourmet treats and specialty food, stylish beds and furniture, fashionable collars, leashes, and harnesses, unique toys and enrichment activities, fashionable collars, leashes, and harnesses, unique toys and enrichment activities.
This is a year old, small business that’s steadily growing its customer base.
They feel their IG page doesn't drive as much traffic to their website or storefront as they’d like.
They want their page to be more discoverable when people are searching for local pet boutiques.
They also would like to improve their overall branding.
To increase engagement on the company's IG page in order to gain new customers and keep loyal ones.
Encourage users to interact with the page, making them want to visit their website or check out the store.
Establish the company’s brand clearly.
Optimize the page to successfully market their brand to a broader audience.
Who’s the target audience?
Affluent pet owners who value good quality, trendy, personalized items for their pets.
They also prefer supporting local businesses over larger franchises.
Use a tone that speaks to the target audience.
Bio must have 3, “juicy” & easy to skim bullet points.
Highlight what makes Pleasant Pets Boutique unique & credible.
Use industry keywords making the page more discoverable in searches.
Include a call to action that matches the objective.
Visualize It: The copy in action.
"Pleasant Pets Boutique"
A local pet boutique selling high quality pet products such as gourmet treats and specialty food, stylish beds and furniture, fashionable collars, leashes, and harnesses, unique toys and enrichment activities.
This is a year old, small business that’s steadily growing its customer base. Their IG page doesn't drive as much traffic to their website or storefront as they’d like.
Posts aren’t getting much engagement and they have a low follower count in comparison to other local pet shops.
Traffic to their website has decreased along with a decrease in online sales.
To get people excited about their store and its products!
Grow more followers and increase post engagement by receiving more likes, comments, and shares. This will boost website traffic as well as make people want to check out the store.
Who’s the target audience?
Affluent pet owners who value good quality, trendy, personalized items for their pets. They also prefer supporting local businesses over larger franchises.
Begin posting daily!
I created 30 individual posts written for the target audience to be used over the span of one month. I will also offer additional copy options to increase engagement, such as curated captions and headlines to post on their story and reels.
Each post will showcase a main topic: products, services, events, pets, customers…
This post was written to get people excited again about the store! (Who doesn’t love a party with dogs, discounts, and snacks?) It should bring in lots of curious customers and their pets, which means more store recognition and increased sales.
Visualize It: The copy in action.
"Pet Pantry"
A niche e-commerce store dedicated to offering gourmet pet treats made from scratch.
The customizable subscription box stands out as their most popular service and primary revenue stream.
The client wants to increase their online marketing strategy and brand awareness.
They’re seeing a decline in the number of new customers signing up for subscription boxes.
Entice new customers to subscribe to the box service, with the goal of converting them into loyal, repeat customers.
Increase brand recognition in a competitive market, making sure potential new customers are aware of Pet Pantry's unique offerings.
Who’s the target audience?
Price-sensitive customers, those who enjoy customizing their product choices, pet owners who have dogs with dietary restrictions, seasonal shoppers, devoted pet owners.
Offer a discount on their most popular product, customizable subscription boxes.
Choosing a Facebook ad will reach their target audience more effectively, broadcasting the Pet Pantry brand online and making it easier to market their products.
The ad will link curious pet owners directly to the company website sign up page to get started.
Visualize It: The copy in action.
"Paws & Play"
A pet care company offering a wide range of services designed to cater to every pet's needs for fun, companionship, and care.
They offer unique, rarer services, such as adventure excursions, interactive play sessions, wellness checks, and pet transportation.
They also cater to a wider variety of pets, including dogs, cats, fish, reptiles & amphibians, & birds.
The client is facing the task of keeping a consistently booked schedule.
Their schedule isn’t full enough to meet their revenue targets.
Increase the number of scheduled services to completely fill up the client’s schedule.
Who’s the target audience?
Travelers, families, last minute planners, & devoted pet parents.
Leveraging the influx of people traveling for summer vacations, a Facebook ad offering pet sitting services will directly target this audience.
Emphasizing that their pet can enjoy a vacation too reassures customers, providing a solution to their problem.
This allows them to get excited about their own vacation without the worry of finding a reliable pet sitter while they're away.
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